Challenge

The absence of a structured approach to goal setting led to misaligned expectations and a lack of clarity on individual contributions.

Solution

I implemented a framework for annual goal setting that included:

Goal settings along with job responsibilities breakdown across levels for each role (Product Designers, Shared resources i.e. Research, Visual Designers, Design System, UX Writers)

Goal settings along with job responsibilities breakdown across levels for each role (Product Designers, Shared resources i.e. Research, Visual Designers, Design System, UX Writers)

Quarterly documentation based on KRAs

Quarterly documentation based on KRAs

Impact